The research has been undertaken with the objective of studying the factors of personality and its impact on organization citizenship behaviour (OCB) among information technology (IT) sector employees. The study will help human...
Islands-Matrix-Dual-phase (I-M-DP) steel is received a great deal attention for better concern with the emissivity, fuel consumption and passengers safety. A number of deformation plasticity issues are yet to be fully...
This study examines the causality relationships between FDI, economic growth (in terms of GDP) and the natural environment, in terms of CO2 emissions and energy consumption, along with two more variables of interest i.e., trade...
This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to...
Sentiment analysis is the practice of eliciting a sentiment orientation of people's opinions (i.e. positive, negative and neutral) toward the specific entity. Word embedding technique like Word2vec is an effective approach to...
This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social...
Educational systems worldwide have been forced into shifting to online learning during COVID-19 pandemic. This decision faced diverse challenges, especially in underdeveloped countries that still use traditional teaching...
Social media data (SMD) is driven by statistical and analytical technologies to obtain information for various decisions. SMD is vast and evolutionary in nature which makes traditional data warehouses ill suited. The research...
Indian Ancient Vedic Science, which has fascinated the world researchers, has become more relevant in the 21st century because of other global crises and threats. It has shown a powerful impact in all the areas of life...